Anchor Text Optimization Strategy

Anchor text is the text from where we target a URL which contains the best description and details about the text. If an URL receives enough back links from a specific anchor text then there is a higher possibility of ranking the URL on SERP based on the specific anchor text. But sometimes this idea can be harmful to your website because too many back links from a same anchor text is suspicious and spammy behavior to Google’s point of view. So it’s very important to maintain a balanced ratio of anchor text to avoid the black list.

So,let’s deep dive in some facts on how to built a natural anchor text profile for your URL.

Table of content:

Let,we want to rank this article for this keyword “anchor text optimization”. When we will build backlinks for this articles URL we will try to use different types of anchor text related to our targeted keyword.

Here are some types:

  • a. Exact Match : When we use the anchor text same as the target keyword then it is called exact match.

    Ex: A backlink from “anchor text optimization” this anchor text to this article.

  • b. Branded : When our brand name is used as the anchor text.

    Ex: To know more about anchor text optimization strategy visit here “Blogoutreachr”.

  • c. Partial Match : When the anchor text contains the keyword inside it.

    EX: To know more about anchor text optimization strategy visit here Blogoutreachr.

  • d. Naked URLs : When the anchor text is used as a naked URL.

    Ex. To know more about anchor text optimization strategy visit here -text-optimization.

  • e Generic : If the anchor text is generic and different from the keyword then it is called as generic anchor text.

    Ex. To know more about anchor text optimization strategy click here.

  • f LSI Keywords : These keywords are semantically related to the main keyword.When we use the anchor text related to the target keyword then it is called LSI(Latent Semantic Indexing) keyword type anchor text.

    Ex. To know more about anchor text distribution strategy click here.

Onpage anchor types:

  • Author : Sometimes the author name is used as anchor text.
  • Image links : Anchor text can be used as image.
  • Title Tag : Anchor text can be used in your page

All these above three onpage anchor including types helps a content to become more SEO friendly.

2. It’s Role on Ranking an URL on SERP:

One should know the importance of anchor text if one’s is familiar with the term SEO or content marketing. If one URL receives back link from a related anchor text as the page content that means other websites used the URL as reference for more details about the specific keyword .So Google determines the pages content type and relevancy with the anchor text. Thats why the URL has the higher probability to rank on SERP.

Targeting a keyword and build an anchor text profile on it was the only option to rank a page on SERP. But after the Penguin 4.0 update some extra factor has been added with this old days SEO process.

Lets see…

3. How Google’s penguin 4.0 update has effected anchor text optimization:

Google introduce the 1st Penguin update “Penguin 1.0” on April 24,2012 and the latest penguin update 4.0 is on September 23 ,2016.

The main reason to launch the Penguin 4.0 is to remove the unnatural or spammy off page SEO activities and makes the anchor text distribution natural.

You can visit here for more details: how the anchor text profile looks like after the penguin 4.0 updates:


Select any keyword. Lets choose “Ketogenic Diet” this keyword for the case study. Same as ahref done for their case.


Search the keyword on Google. Take the top result on Google SERP.


Download the backlinks anchor text data for this first URL using Ahref tools.



Find out the anchor text type of the downloaded data



Repeat the process for other 4 URLs.

Calculate the average number of anchor text type of the 5 URLs and create a pie chart of Anchor text distribution type.

pie-chart pie-data

From this above pie chat we may see that the best 5 URLs backlinks are coming from

32% Target(exact match+partial match)anchor text type.

37% URL(Naked) anchor text type.

9% LSI Types Anchor Text.

9.27% Brand Types Anchor Text.

4.12% Misc Types Anchor Text.

4. How to use it wisely

To avoid the black list on SERP one should use anchor text wisely. Such that, the anchor text profile keeps a balanced ratio and looks natural to Google. Here are some tips which will help you to make your URLs anchor text profile natural.

a. Make the anchor text distribution balanced:

A distributed anchor text profile indicates the usage of all types of anchor texts (Exact Match, Partial Match, Branded,LSI,Generic).Maintaining a distributed profile is very important because if all the backlinks has been build based on a specific type anchor text( like branded anchor text) then there is a possibility of being hit your website by Google spam filter. The same effect may happen if all the backlinks are made on exact match anchor text.

You may use the percentage type based on this case study : How Penguin 4.0 Has Affected Anchor Text Optimization.

double-pie b. Keep the relevancy:

Not only Google is trying to find the relevancy between anchor text and target URL but the readers also love it when they found the required information from the referring page. If one of our reader of this blog click the above hyperlink “anchor text” .

Keep the relevancy

Then they will be redirected to a Moz blog from where they will find the details information about anchor text.

If we redirect our readers to a page where dog’s food are available on cheap rate from this keyword “anchor text”. They will never follow another link of our blog maybe we lost a reader of our blog forever.

So it is very important to maintain the relevancy of anchor text and target URL.

c. Track your anchor text using tools:

Keep track your anchor text at least one time in a month and you will notice how they affects on your ranking. There are many tools available in the market from where you can track your keywords easily. Here is some example of such tools.


This is one of the best tools to explore back links, traffic, anchor text and keyword research.

To track your URL’s anchor text follow the below process….

Open>Go to Site explorer>Enter your URL>Go to backlink profile>Referring Domain>Anchors


You will find the number of anchor texts from the referring domains. From this report you can make a pie chart of different types of anchor text type from where your URL is getting backlinks.


This is another tool for back links, traffic analysis. To track your top anchor term follow the below process….


Open > log in > You will be automatically redirected to SEM RUSH dashboard.



Click on Domain Analytics on the left side bar > Click on backlinks.



Enter your URL > Click on anchor button in the search result page.



You will be able to export the full list of anchor texts and split them among different anchor text types.


Linkio : The best thing of this tool is you don’t need to calculate the anchor text type manually. They will show you a percentage calculator of anchor texts.

Open this URL.

You have to fill up some details here:
  • a. Page URL
  • b. Page Title
  • c. Brand Name
  • d. Anchor Texts
  • e. Exact/Target keyword

Then click on generate.

linkio-details anchor-text-percentage

How to remove unnatural anchor text?

Controlling the whole anchor text profile is not your own hand. Because all the backlinks are not build by you other websites can use your URL as reference from a non relevant keyword.

Sometimes your competitor can push your websites into trouble by using black hat SEO technique. They can make backlinks for your URL from spammy site using non relevant porn or gambling related keywords.

So you must have to remove the anchor text as well as the spammy backlinks. You can disavow the harmful links following the below process:

  • 1. Export all the backlinks using Webmater,AHREF & SEM RUSH tools. Identify the harmful backlinks which is related to non relevant anchor text or from spammy sites.
  • 2. Consolidate all the harmful links on a note pad and save the file in UFT-8 format.
  • 3. Submit the file on Google webmaster disavow link

For more details read our another blog on: How to disavow the harmful links using Google webmaster?


All this above results are based on different case studies .Google never mentioned the exact percentage that you have to follow. So,it’s better to analyze your competitor and follow how they use the anchor text types for the URL ranking upon your URL based on your target keyword.

If you are reading this line without missing a single line written above then I hope this topic will be as clean as a whistle for you. If you have any further question about this topic please feel free to comment on the below box.


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